Ongoing Strategy, Search & Optimization
The search continues while active introductions unfold. Your matchmaking team reviews new feedback, Optima data, market conditions, response patterns, rejection trends, and real-world outcomes to determine what is working and where adjustments may be needed. As the search develops, your team may refine criteria, recommend changes, increase sourcing intensity, widen or redirect the search, tap additional resources, or bring another matchmaker into the process. We periodically compare results over time — including quarter-over-quarter when sufficient data is available — so the strategy evolves instead of simply repeating the same approach.
See Why Human Matchmaking Matters